I want to simplify the process of decision making while choosing a branding site tool . Every time , marketing teams are coming up saying , “this tool is good for building quick site” . I get it. we are not going to propose a tool which is easy for you or your developer. Based on the business type and their short term & long term strategy, pick the tool . Below information will help for any type of business.
| Category | Wix | SquareSpace | Wordpress | Winner |
|---|---|---|---|---|
| Usage Live sites | 2,100,425 | 3,825,859 | 27,021,750 | Wordpress |
| Type of Business | Small Business - Less than 4 or 10 pages | Small Business - Less than 4 or 10 pages | Any size of Pages, Content focussed Sites | WordPress |
| Brand Building | Not Suitable | Not Suitable | Fits well | WordPress |
| Custom Coding & Workflows | Not Suitable | Not Suitable | Fits well | WordPress |
| Ease of use | Intuitive and very easy to use thanks to its drag-and-drop feature | More challenging at first compared to Wix, but simple after a few trial and error clicks | Page Builder available and support deep customization | Wix |
| Design Flexibility | Offers over 510 mobile responsive themes, but you cannot switch after going live | The king of design; lets you customize with code, if needed | Lots of creative freedom, but themes are not as impressive as Squarespace; much more difficult to customize overall | Squarespace |
| Features and Tools | Solid all-around features ,but the blogging tools could be improved | Offers beautiful blogging features, but ecommerce tools are lacking | Bigger Market place and have access to over 54,000 plugins | WordPress |
| App Markets | Really easy-to-navigate market, with over 200 apps to choose from | No app market | 54,000 plugins to choose from, covering all the industries you’ll need | WordPress |
| SEO | Provides helpful basic SEO and all the basics needed for improving Google rankings | Not much support for beginners, but has a good range of SEO tools | Effective SEO tools, provided you know how to code and adapt the change in Google Bot algorithms | WordPress |
| Help and Support | Provides comprehensive support across phone, email, social media, and help forum. | Email and live chat help, but no phone support. | Doesn’t provide customer support | Wix |
| Technical Awareness | Self Service and Knowledge of Site building | Self Service and Knowledge of Site building | Deep technical knowledge required | Wix & Squarespace |
| Pricing | Offers a free plan and seven premium plans, starting from $5 p/m | No free plan, but offers four premium options and a 14-day free trial | As a self-hosted software, the prices vary due to costs of web hosting, SSL, themes etc. | One time activity |
Every usecase is unique and based on the short term & long term needs , we should be choosing the suitable tech stack for your business.
There are few more factors are being involved.
The list will be growing based business type, target audience and external partner associations. Once you choose the tech stack, we cannot port it to another tech stack. You can start connecting to me for more information.